BPWrap - Latest Comments in Business Strategy Reality Check With The Google Adwords Keyword Tool | BPWrap

Re: Business Strategy Reality Check With The Google Adwords Keyword Tool | BPWrap

Clicksharp Internet Marketing — Sun, 24 Aug 2008 16:41:18 -0000

I agree with Levert -- Google Analytics is adding new value to Adwords every day. How else could they offer such an amazing product for free? It's really pretty revolutionary, in the way it puts ground-breaking analytical resources at a newbie's fingertips. It's essential, though, to use sound market research/statistical principles... we made a video about this: http://www.youtube.com/watc...

Re: Business Strategy Reality Check With The Google Adwords Keyword Tool | BPWrap

Levert Marketing — Wed, 20 Aug 2008 10:29:43 -0000

Google has been introducing some really cool services to webmasters lately. I like this new feature offered by their keyword tool and Google Analytics keeps improving. Unfortunately, I'm not as thrilled by some of their other services such as Knol, Orkut, etc.

Re: Business Strategy Reality Check With The Google Adwords Keyword Tool | BPWrap

Xurxo Vidal — Thu, 31 Jul 2008 07:50:22 -0000

Barry,

With the added value that Google has provided in their keyword tool the benefits become obvious once you experiment with it. The points you raised clearly illustrate that.

I'm a little surprised however that some actually claim to find the tool useless for SEO because the numbers are not very accurate. While this might be true in some cases, how accurate are similar tools such as Wordtracker or Keyword Discovery for which you have to pay?

Of those that complain, I wonder how many take the time to contact Google and other service providers to submit feature requests and provide feedback. I often do and am amazed at how open and responsive Google is at collecting and implementing the feedback they receive.

They have plenty of faults to work on, but there's a more effective and productive way to criticize and complain. Thanks for sharing both sides of the coin - makes for an interesting discussion!