DISQUS

Secret Affiliate Code · 1 year ago

Hi Barry, Thank you for sharing this delightful little post. I would not have seen the news paper article otherwise. Yet, I think it is rather strange that, since the name is known to describe people who might fundle... you know what I mean, is chosen to be a trademark name for the accountants. Strange.. Maybe a marketing trick, but, well, it is just pretty odd. Looking at the newspaper snippet, I think they are using it as marketing. In that case, I think it has an effective and humor touch which may work for them.

Barry Welford · 1 year ago

I agree. If it's only intended as a marketing trick to get attention, then it's certainly humorous. Like something you might put up on April 1. It's an approach that is sometimes called 'linkbait'.

However the investment in a trademark seems to invest it with some view that it's a longer term approach to winning back the concept so that only the CMA can use it. That is a questionable decision in my view. Buying the domain and doing a little Internet marketing on that would have been a much better way to go.

Darla · 1 year ago

Yeah it could be linkbait in which you could see the humor, but if it's not....well it makes you wonder who thought of it and why do they still have a job? Maybe it's something else that we just don't see, but kinda iffy for me.

Dental Websites · 1 year ago

Choosing a correct domain for your website is sometimes annoying as you dont get the one you're looking for as it is already in use. Well the one you chose is a bit bold but not bad.

Barry Welford · 1 year ago

I'm sure in this case there was no competition for CreativeAccountants.org. I would have thought the traditional versions of such accountants have no wish to be too visible.

Michael Regan · 1 year ago

They were also running a TV spot with the same message on the CBC News channel. When I first saw, my reaction was they should get a new marketing agency.

As with any marketing campaign - timing is everything. With the sub-prime fiasco and the arrests at Bear Sterns, the public is not going to see this as 'tongue in cheek' but rather it will just bring up the old negative stereotypes.

Breakdown Cover · 1 year ago

Here is a double wammy! On one hand it is an unfortunate name and could put some people off, but on the other the PR and free marketing they have got from this name is immense. Even this post is selling the services of this company, because we are talking about it.

It reminds me a bit of "rent a wreck" in australia 20 years ago. The name itself was enough to get people talking.

I think this will be a winner. Also how many people would search for a creative accountant? So they will be found on the internet

Mark

Barry Welford · 1 year ago

You're right, Mark. If you're sufficiently outrageous, people will talk about you.

Viewed as a short term viral marketing campaign, it's a reasonably good way of getting noticed. However I would suggest that next year they may wish to switch to something else. They will not change the common perception of what creative accounting is all about. If that's what they want to say they're doing, then so be it.

SEO Dubai · 1 year ago

Great post. Thanks for sharing the information. I think they are trying to be humorous. Nothing else. I will visit this site again to see the comments. Thanks for great post.