BPWrap - Latest Comments in Emperor Google Has No Clothes | BPWrap

Re: Emperor Google Has No Clothes | BPWrap

Dave — Wed, 02 Jul 2008 09:51:17 -0000

I agree with the people on Cre8asite Forums who think google will start analyzing performance data, but I don't think it's the right way to go.

There are loads of sites now using Google analytics and obviously google collects that data. The good thing is that since not everyone has google analytics installed, google can't yet use this data to sort searches by performance. But once they do that would be the obvious way to sort. Those which fulfil their customers needs get ranked higher.

The trouble with that is that it squeezes the little shop owner out since they aren't able to compete with companies who can afford expensive web designers.

In some ways it reverses the playing field leveler that the internet was at it's inception

Re: Emperor Google Has No Clothes | BPWrap

Barry Welford — Mon, 24 Sep 2007 11:29:26 -0000

Of course, you're right, Jeff. It's a sad, sad, sad, sad world.

Re: Emperor Google Has No Clothes | BPWrap

Jeff (Jozian) — Mon, 24 Sep 2007 10:53:23 -0000

Is this the BCS formula debate in college football? Sure sounds like it, but the stakes are higher than being left out of the national championship game. What's better? This formula, that formula, these people voting, those people voting.

Google has changed the world. To do that, they created a PR valuation system that stable, but about as fair as the feudal system of government. Now, they would like to make the formula something more democratic, because the peasants and minor land owners are revolting.

But creating algorithmic PR valuations based on 'content', backlinks, tags, and even 'performance', has major flaws that can manipulated by the clever and the well funded.

Human intervention is a great idea, but it's not scalable and its definitely not free of bias or graft potential. How much money would auto insurers for instance be willing to pay to have their link higher on the page in a Mahalo-world?

For the foreseeable future, I think that the beatings will continue, Google will continue to print money.

Re: Emperor Google Has No Clothes | BPWrap

Barry Welford — Fri, 21 Sep 2007 12:02:21 -0000

Perhaps at the time of Backrub, Clickfire, before the world became aware that links would be counted as votes, then links would reflect human judgement.

Once Google becomes successful, then cyberspace gets filled up with back links created purely to derail that natural 'voting' process. These back links are fuelled not by human judgement but by human greed.

Re: Emperor Google Has No Clothes | BPWrap

emory @ clickfire — Fri, 21 Sep 2007 11:09:40 -0000

"algorithms will not provide the answer and human judgment must be involved"

Interesting thought as it would seem that human judgement would be one of the features of the original link based algorithm. I suppose democratic or collective judgement is preferred.