DISQUS

One Way Link Building · 1 year ago

Indeed good thoughts to try to implement in any online (or offline) business. I think Eben Pagan said it very well that we should give away your BEST content/knowledge...Having done that, people will sense something genuine in the fact that you are actually giving away good stuff, and will subconsciously be drawn to you from that point on in order to get more of what you have to say/give (you made a good first impression), and also they are more likely to buy your stuff and support you in the future due to the law of reciprocity whether they are aware of it or not!

Fergus Mayhew · 1 year ago

I think Chris Anderson is brilliant, and once again he's presented an excellent synopsis of a complex marketing concept.

Of course, not every business can give away product for free; but almost any business can nurture customer loyalty by giving away support, service, and advice as part of an after-sales package. Honda's not about to give me a free car ... but free support and services after the purchase will greatly increase the chance that I'll be a repeat customer.

irish gift · 1 year ago

I read the Long Tail (book - I believe he wrote an article by the same name as well) no doubt the idea was inspirational for me. I've passed the book round a few friends as well.

But the idea that people can be "[getting something] from a superior service after giving away something inferior for free" worries me. If I understand what he's getting at properly then it all sounds like a pyramid scheme to me which is a model I have seen with frightening regularity online.

tall and big mens store · 1 year ago

I think you're missing the point. It's not like a pyramid scheme at all. Basically you give something for free because you know people will use it (and use it out) and then buy replacement parts from you.

It's a bit like selling printers for dirt cheap but charging £££ for ink cartridges.